Origin Story


I wanted to create a brand that was non-conforming, as we are far more culturally/ethnically diverse and complex.

Growing up, I was exposed to beauty products that catered to or chose to highlight the typical characteristics of what society dictated being female was all about/supposed to be.

That did not resonate with me.

I've learned that every person's skin is different, and while something might work great for the majority, it could be a little different for you. Based on all of this, the 'raw rebel' brand persona was born with one key difference – that our blends are bespoke.


Today [2022 update]:
The Raw Rebel is home to bespoke personal care (skincare, haircare, and tattoo aftercare) and lifestyle products. Each item is lovingly handmade with good intentions, as well as materials and ingredients that are sourced locally and internationally.


Personal Care Products:

We like to keep things fresh, so, we get our non-toxic, premium ingredients (food grade/organic/plant derivatives/lab tested botanical extracts, herbs or any combination thereof) in small batches to maintain a high level of quality. We do not buy ingredients in bulk or keep a large stock stashed away. 


A lot of our formulas are fluid which allows us to customize products to suit your individual needs. These formulas have gone through a stringent testing process (on ourselves, loved ones and willing participants) for your peace of mind. Some formulas are collaborations with local chemists and/or pharmacists, some remedies have been passed down through generations and some are born from more recent developments in the industry. We do our best to make sure the individual ingredient claims are backed by science. Ultimately, the choice is in your hands.


We're all about the journey of self-discovery, self-love, self-care, and returning to our roots. Embrace nature, your natural beauty and your wild. 


Lifestyle Products:

Chichii Collective came to fruition (during the first year of the pandemic) to create pieces that combine aesthetics with functionality for the curated home. If you are here, you appreciate the care and attention to detail put into all our products.


We believe that each handmade creation should harness an aspect of nature. After all, design is everywhere in our lives. Because of this, we’ve decided to integrate our love(child) for design (Chichii) with the brand that embodies our core values (Raw Rebel).


Here you will have the opportunity to possess handmade air dry clay creations, original paintings, curated décor objects and/or oddities.


We welcome all to #therebelution.

Here’s to rethinking rituals. Rebelliously.